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Estonia

05 Jul
Emakas.ee



Contact: Gerly Kedelauk
Tél : +3725244805
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.
Website: www.emakas.ee

Video 1 | Video 2 | 2010 WACC Award winner | Lecture at schools May 10 | Pictures about lectures March May 10 | WACC Award report WACC Est June 2010

The non-profit association Emakas.ee was created in Estonia by 8 active women in 2007. All members have some personal contact with cervical cancer.
The purpose of the movement is to increase the awareness of the society about the possibilities of prevention and detection of the cancer of the cervix.

The long-term purpose is to initiate women to have a more careful attitude towards their health.
The women’s movement organises the reporting events according to the possibilities.
The association’s main message is: cervical cancer is preventable, visit your doctor regularly.

The main steps until now:

  • positioning of the non-profit association, launching, cooperation negotiations, cooperation with Estonian Cancer Society and other supporters and partners; 
  • topical reports in television, radio, internet, women’s magazines, news portals, youth portals, daily newspapers, county newspapers, etc; 
  • summer tour with “Sing along” team in 2007, 2008 and 2009. About 20 000 women were questioned and given materials during this event; 
  • participation in the framework of the international week against the cancer of the cervix every January; 
  • giving information through the media and the website www.emakas.ee 
  • preparing 10 000 brochures in cooperation with Estonian Cancer Society and Estonian gynaecologists; 
  • topical lectures for the children aged from 10 to 18 in 63 schools all over Estonia in 2007 and 2009 (in 2008 union didn´t have money for this); 
  • 25 000 pocket calendars edited in 2008 and 10 000 in 2010 will be delivered with women’s magazines and during events; 
  • making different POS to carry our message, for example making of 1 500 bookmarks between the books “Love”, “Medicine” and “Miracles” of Siegel; producing, sales and delivery of 1 000 pink scarves (available also for charity sales in the Tallinn department store); 
  • different activites and projects to reach Estonian and Russian in Estonia such as profit evenings with the Lions Club of Tallinn; 
  • in 2009 social campaign “You´re more beautiful when you´re alive” with TV-clip (that won an international price in the Kiev International Advertising Festival), radio-clip, print, internet banners, direct-mail etc. The TV and radio clips were aired more than 1 050 times on 25 channels during 7 months to a target group of 500 000 people.

WACC Est belongs to the international WACC Network since November 2008.

The women’s movement cooperates with Estonian Cancer Society, with Estonian Colposcopy Society and recently we got a positive response from The Family Doctors Society.